Kitchen Blueprint
- Art Direction
- Brand Identity
- Event Signage
- Print Collateral
- Website Design
Kitchen Blueprint
We partnered with Cargill Digital Business Studio to help launch Kitchen Blueprint, the “brain of the kitchen.” Kitchen Blueprint uses data and insights to create efficiencies across the back-of-house in the restaurant world. We developed a hard-working brand language that plays into the concept of a literal blueprint, combining the techy elements of the data with the human and natural element of the restaurant experience.
We developed a series of simple gridded patterns to give the brand texture and depth. The patterns were inspired by real blueprints and building blocks, mimicking the way that Kitchen Blueprint actually works as building blocks for the ideal kitchen. All of the patterns have a subtle hand drawn texture to bring a human element to the brand and again, nod back to pencil drawings in real blueprints.
