Formic
- Brand Identity
- Logo
- Website Design
Formic
We partnered with Day&Age, a creative agency in Minneapolis, to create a new brand for Formic. Our assignment was to help drive business and convey the premium service they’re bringing to the automation industry. We developed new brand positioning, messaging, and a modern visual language—including a refresh of their logo, color palette, iconography, typography, and photo treatments.
The Formic logo resembles an abstracted F using flat triangular shapes to create 3-dimensional depth. The concept represents the dimension added to manufacturing that didn’t previously exist.
